
Cultivars, their importance in the flavors of matcha.
Cultivars
The cultivar for matcha tea refers to a specific variety of the tea plant ( Camellia sinensis ) that has been selected and cultivated for its unique characteristics.
The choice of cultivar has a major influence on the taste, aroma, and quality of matcha. In the case of Kyoyu matcha, the different flavors come not only from the regions where it is grown— Yame , Uji , and Kyushu —but also from the fact that our matcha is made from cultivar blends , combining different tea varieties to achieve unique flavor profiles.

What is a cultivar?
A cultivar (short for "cultivated variety") is a variety of plant selected for specific qualities, such as:
- Disease resistance.
- Special flavors.
- High umami content.
- Optimal growing conditions (sunshine, shade, climate, soil).

Famous Cultivars for Matcha
Certain varieties are particularly popular for producing high-quality matcha:
- Yabukita : The most widely grown cultivar in Japan, offering a balanced taste and good umami content.
- Okumidori : Valued for its softness and vibrant color.
- Samidori : Found particularly in Uji, grown for its rich flavor and vibrant color.
- Saemidori : A modern cultivar highly regarded for its mild taste and lack of bitterness.
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Why is this important?
The choice of cultivar and how it is mixed directly influences:
- Flavor : Some cultivars produce a sweeter or more umami-rich matcha, and blends can achieve a complex balance.
- Aroma : Some cultivars offer floral, fruity or herbal notes that can be highlighted in blends.
- Color : Mixing specific cultivars can result in a vibrant emerald green color, a sign of high quality.
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How does mixing cultivars improve matcha?
Mixing different cultivars allows growers to achieve a balance of flavor, aroma, and texture. For example:
- Kisakuna, whose tea leaves come from Yame, combines umami and nutty flavors, created from a blend of cultivars grown in the region.
- Tanoshi from Uji uses carefully selected cultivars to enhance its creamy, almond-like profile.
- Shinsetsu which is produced with leaves grown on the island of Kyushu, blends cultivars to produce a creamy sweetness with subtle notes of red fruits.
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How is the cultivar chosen?
The choice of cultivars for a mixture depends on the following factors:
- The climate and terroir of the region (e.g. Yame, Uji or Kyushu).
- The flavor profile you are looking for (e.g. nutty, creamy, or fruity).
- The producer's expertise in selecting and combining cultivars to highlight the best characteristics of each region.
At Kyoyu , the distinct flavors of our matcha reflect both the unique terroir of their origins and the subtle art of blending cultivars , delivering a matcha that celebrates the diversity and richness of Japanese tea.
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Ceremonial Matcha
Our teas are grown exclusively in Japan , in different regions with...